CREATED WHILST WORKING AT thg studios as senior designer / art director
Services provided
Concept Creation. Art Direction. Branding. Print assets. Brand Guides. Digital Assets.
Concept Creation. Art Direction. Branding. Print assets. Brand Guides. Digital Assets.
The brief was to create a campaign to drive sales at Christmas and make a brand that typically isn't gift-able appeal to consumers looking for body care gifts.
The concept was centred around a 'Botanical Christmas', a nod to the products natural ingredients and plant based formulations.Props included evergreens to give the images a festive feel, and gift boxes to help reinforce the gift-able message.
Along with product photography, animated GIF's were created to share across social. Background were kept neutral and organic to tie in with the brands natural formulations.
