CREATED WHILST WORKING AT thg studios as senior designer / art director
Services provided 
Concept Creation. Art Direction. Branding. Print assets. Brand Guides. Digital Assets.
The brief was to create a campaign to drive sales at Christmas and make a brand that typically isn't gift-able appeal to consumers looking for body care gifts.
The concept was centred around a 'Botanical Christmas',  a nod to the products natural ingredients and plant based formulations.Props included evergreens to give the images a festive feel, and gift boxes to help reinforce the gift-able message.
Along with product photography, animated GIF's were created to share across social. Background were kept neutral and organic to tie in with the brands natural formulations.

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