The make-up range, inspired by the 80's contained bright bold neons and shimmer metallics. The model photography took place in a nightclub with neon beams hired for both photography and video.
Close up macros shots were taken to showcase the make-up colours and pigmentation
Product photography followed a similar style.
Swatch photography was bright, bold and fun.
Below are examples of how the campaign was rolled-out across digital and print.