CREATED WHILST WORKING AT thg studios as senior designer / art director
Services provided
Concept Creation. Art Direction. Branding. Print assets. Brand Guides. Digital Assets.
Concept Creation. Art Direction. Branding. Print assets. Brand Guides. Digital Assets.
The brief was to create campaign messaging, plus a look and feel for their new Christmas collection.
The collection 'Neon Tartan' inspired by the 80's, was created by Pablo Rodriguez Director of Global Artistry at Illamasqua and contained bright bold neons and shimmer metallics.
The concept combined 4 personalities, all of which embodied the new collection.
FOR THE BOLD. FOR THE DISTINCTIVE. FOR THE FEARLESS. FOR THE CREATIVE.
Close up macros shots were taken to showcase the make-up colours and pigmentation
Product photography followed a similar style with the use of neom beams.
Swatch photography was bright, bold and fun.
Below are examples of how the campaign was rolled-out across digital and print.
