Graduating with a first class graphic design degree in 2011 I have been fortunate enough to work for a number of prestigious brands, in both a studio environment and on a freelance basis. Brands include ESPA, Illamasqua, Eyeko, and Mama Mio.
Working in a senior / lead role, my skillset includes art direction, creative concepting, art working, digital design and branding. From the initial creative concepts, leading presentations to clients, pulling together model casting briefs, art-directing photoshoots and creation of brand guidelines, I am comfortable and confident to take tackle all aspects of a creative brief.
In 2015 alongside my design work I also founded and launched a small cruelty-free beauty business inspired by my puppy Pip. The business grew exponentially over the next 4 years, and was featured in the likes of ELLE magazine, Cosmopolitan and The Independent. A couple of years in, I tasked myself with creating a cruelty-free beauty advent calendar which was a complete sell-out, with a feature on ITV’s This Morning, unboxed by Holly and Phill, and a feature on Chris Moyles Radio X show (my art-working skills really came into play when creating the calendar net!), my business also won a small business award, hosted and awarded by Theo Paphitis.
After 5 years I was ready for a new adventure and the business was sold in 2020 to an investor allowing me to dabble in a new hobby which has always been an interest of mine - property development. I'm currently on house renovation number 3 and I'm often spotted out and about in my steel-toe boots on the weekends.
My design career was started in London, were I was lucky enough to secure internships at 7 different agencies such as The Partners. My first junior role was at a small agency in Chester, based predominantly in print design. Itchy feet and a passion for tech resulted in a move to a digital design role were I became Creative Lead looking after a small design team and working closely with the developers designing multiple websites.
I currently work part-time at The Hut Group in their beauty division as Senior Creative Designer and Art Director, and I also have a steady stream of small independent freelance clients in and around the North West.
I am located in Chester and currently seeking a new challenge, open to senior / lead design job opportunities - both permanent and on a freelance basis, part-time or full time.
Software capabilities include Indesign, Photoshop, Illustrator and Figma.
Experience overview
2010 - 2011 - Intern Junior Designer - Various London Agencies
2011 - 2014 - Graphic designer - Partnership Design Chester
Print design in both small and large scale print including design and art-working a number of exhibitions.
2014 - 2017 - Creative Lead - The Loft, Hoylake
Digital design including web design and app design. Various print work including high spec print finishes. Re-branding and building out brand guides. Logo design.
2016 - 2020 Founder and Creative Director - The Pip Box
Creative direction of all marketing assets in both print and online. Full design and art-working of beauty advent calendars. PR materials, POS, packaging design and product design. Copywriting press releases.
2017 - Present day - Freelance Senior Designer - Various North West Agencies
Working for design agencies and independent companies, helping them with all of their design needs from social assets and activations to branding and print assets.
2019 - Present Day - Senior Graphic Designer and Art Director - The Hut Group Beauty Division
Art direction of large-scale beauty campaigns, concept creation, photography direction, retouch edits, quality control of artwork assets. Rebrands and creation of brand guidelines. Logo and identity design. Mentoring of junior members of the team.
2011 - 2014 - Graphic designer - Partnership Design Chester
Print design in both small and large scale print including design and art-working a number of exhibitions.
2014 - 2017 - Creative Lead - The Loft, Hoylake
Digital design including web design and app design. Various print work including high spec print finishes. Re-branding and building out brand guides. Logo design.
2016 - 2020 Founder and Creative Director - The Pip Box
Creative direction of all marketing assets in both print and online. Full design and art-working of beauty advent calendars. PR materials, POS, packaging design and product design. Copywriting press releases.
2017 - Present day - Freelance Senior Designer - Various North West Agencies
Working for design agencies and independent companies, helping them with all of their design needs from social assets and activations to branding and print assets.
2019 - Present Day - Senior Graphic Designer and Art Director - The Hut Group Beauty Division
Art direction of large-scale beauty campaigns, concept creation, photography direction, retouch edits, quality control of artwork assets. Rebrands and creation of brand guidelines. Logo and identity design. Mentoring of junior members of the team.