"Sofi is passionate, hard working and incredibly driven. She puts the consumer at the heart of everything she does to produce well thought through creative campaigns from ideation, right through to delivery of final assets.
It was a pleasure to work with her on a variety of beauty campaigns, she clearly loves her work"
"We have worked with Sofi on a number of projects and we can rely on her to deliver great results every time. Sofi is creative, knowledgeable and logical thinking, she is always happy to listen to your ideas and creates beautiful digital and print designs.
We will always recommend and continue to work with Sofi on our creative projects"
"Sofi has been working as a long-term freelance designer for the Creative Department at The Hut Group for the past year. During this time, I have been consistently impressed by both her design skills and her professionalism and commitment to our organisation. While working for THG, Sofi has established herself as a senior designer, taking on projects that require both high levels of creativity and technical skills and frequently working under very tight deadlines. Some examples of the type of work she has been responsible for include Christmas Concepts, Brand Guidelines, Beauty Box Packaging and emails. She is fluent in all the appropriate graphic design software and has shown initiative in learning new skills and expanding her talents.
Sofi has impressed our clients with her creativity and also with her consistent and timely communication skills. Future clients should feel confident that their requests and communications will be addressed in a timely manner and with consistent quality. With the proven commitment to the work at our organisation I am confident this will transfer to her work with any future clients or employers that may seek her services. Sofi has always been willing to offer her assistance to her clients and her co-workers. She has developed an excellent rapport with the creative team and marketing. She would be an asset to any company and I recommend her for any endeavour she chooses to pursue."
Clare Gent Lead Creative at THE HUT GROUP
"I'd initially done the visual branding myself but the business grew quickly and needed a more professional, coherent look. Sofi asked me some really helpful questions to help define our brand values and identity and she used that to create a sophisticated and beautiful set of designs that were presented immaculately. She worked quickly and was really attentive at every stage. The hardest part was choosing which design concept to go with because they were all gorgeous! I'm over the moon with our new branding."
"Working with Sofi was so easy and straightforward. She was friendly and approachable right from the outset and understood exactly what I needed. Sofi managed to capture the ethos of my business perfectly by creating a really clean, fresh, bright, fun and colourful logo and associated branding. I've used Sofi for several other design projects since and it's always an absolute pleasure working with her."
Lorna McCann, CHILDRENS Author