CREATED WHILST WORKING AT thg studios as senior designer / art director
Services provided
Concept creation. Toolkits. Photography briefs. Model casting. Art direction. Print and digital assets.
Concept creation. Toolkits. Photography briefs. Model casting. Art direction. Print and digital assets.
Throughout the summer of 2023 ESPA wanted to hero their summer best sellers with a collection of photography that radiates 'summer'. Created in studio for both model and photography the set ups included a beach, poolside and bathroom. Lighting was kept warm and bright to mimic the summer sun, models skin was highlighted to appear sun-kissed and the products with lit beautifully to emulate sunshine.
Alongside a copywriter we came up with the tagline ' Your Summer Story' designed to convey thoughts of summer days and allow the user to reminisce of their own summer stories inspiring and prompting purchases of the summer collection .
Alongside a copywriter we came up with the tagline ' Your Summer Story' designed to convey thoughts of summer days and allow the user to reminisce of their own summer stories inspiring and prompting purchases of the summer collection .
