CREATED WHILST WORKING AT thg studios as senior designer / art director
Services provided
Concept Creation. Art Direction. Branding. Print assets. Brand Guides. Digital Assets.
Concept Creation. Art Direction. Branding. Print assets. Brand Guides. Digital Assets.
Eyeko were due to release their best-selling mascara in a new set of shades, including blue, purple, brown and green. The colours, although subtle were a fun and simple way to enhance the users everyday make-up look, adding a bit of experimental play into their usual routine.
After an initial brainstorm, and conscious that the shades were subtle in colour and not bold, I landed on the campaign message of ‘Enhance your effortless’.
Shot simply on a white background to allow the colours to stand out, the shots were clean and minimalistic. I purposely cast models with different eye colours and skin tones to showcase how the colours enhanced your natural look.
Colour theory played a part in teaming up the mascaras with specific eye colours to enhance the models look with green mascara coupled with brown for a subtle look and purple for the more daring.
A social filter, allowing users to test out the colours virtually was also concepted.
The campaign include press releases, adverts, social GIF's, a campaign video, model and product photography and social assets.
