CREATED WHILST WORKING AT thg studios as senior designer / art director
Services provided
Concept Creation. Art Direction. Branding. Print assets. Brand Guides. Digital Assets.
The brief was to showcase Eyeko's best selling mascara as a primary focus with additional products such as their eye patches and under eye cream as secondary. 
 After an initial research phase, I decided to hone in our their key ingredient - caffine, given that this was a great USP. The campaign key message 'Wide-eyed' was then inspired by their key ingredient and it's benefits. 
Fun and friendly GIF animations where created to capture the viewers attention. The below is a series of shots taken to showcase the Eyeko recommended 'Wide-eyed' routine. 
Product social and lifestyle photography was shot to appeal to both men and women.

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