CREATED WHILST WORKING AT thg studios as senior designer / art director
Services provided
Concept Creation. Art Direction. Branding. Print assets. Brand Guides. Digital Assets.
Concept Creation. Art Direction. Branding. Print assets. Brand Guides. Digital Assets.
The brief was to showcase Eyeko's best selling mascara as a primary focus with additional products such as their eye patches and under eye cream as secondary.
After an initial research phase, I decided to hone in on their key ingredient - caffine, given that this was a great USP. The campaign key message 'Wide-eyed' was then inspired by their key ingredient and it's benefits.
Fun and friendly GIF animations where created to capture the viewers attention. The below is a series of shots taken to showcase the Eyeko recommended 'Wide-eyed' routine.
Product social and lifestyle photography was shot to appeal to both men and women with coffee beans included to advertise the key ingredient - caffine.
