CREATED WHILST WORKING AT thg studios as senior designer / art director
Services provided
Concept Creation. Art Direction. Branding. Print assets. Brand Guides. Digital Assets.
Concept Creation. Art Direction. Branding. Print assets. Brand Guides. Digital Assets.
Working alongside our strategy team we created the brand ethos of 'free your skin confidence' designed to empower and boost confidence for people who suffer with KP.
A full set of guidelines were created, covering all aspects of the new brand such as tone of voice, colour pallets, typography and the new brand in use, which included positive affirmations to create an empowering brand presence. We specifically used diverse models showcasing skin of all types and textures to create a real yet aspirational feel.
A set of icons were created to showcase ingredients and certain skin concerns to help consumers quickly identity which items were best suited to their skin.
Campaign ideas were also included to show how the brand identity can diversify for targeted campaign such as Christmas and the festive season.
